Monthly Archives: December 2012

General Mills, makers of Cheerios, donated over one million dollars to defeat California Proposition 37 last month. Prop 37 was a ballot initiative asking brands to label their products, giving consumers the right to know what is in their food. So happy to see it is coming back to bite them in the ass. If consumers simply stop buying products from General Mills, perhaps that will send the loudest message of all.

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General Mills, makers of Cheerios, donated over one million dollars to defeat California Proposition 37 last month. Prop 37 was a ballot initiative asking brands to label their products, giving consumers the right to know what is in their food. So happy to see it is coming back to bite them in the ass. If consumers simply stop buying products from General Mills, perhaps that will send the loudest message of all.

Anti-GMO Consumers Won’t Forgive Cheerios.
-Activist Post

It’s been over a week since Cheerios had to remove a Pinterest App that actually exposed them for containing Genetically Modified Organisms (GMO), being pro-GMO and for *General Mi
lls’ funding over $1 million to “No on Proposition 37.” Consumers are still slamming Cheerios’ Facebook page in their “Recent Posts by Others” section. Actually, thousands of angry comments are now visible on the “face” of their page as well their other sections for comments.

But that’s not all – when Cheerios posted a retro commercial called “Grandma’s Visit” it was immediately slammed and removed from their Facebook videos. Consumers followed the vid to YouTube and commented on Cheerios’ YouTube page. More than 1200 users left negative comments on the Facebook vid before its removal saying things like “Nostalgic old commercials are no substitute for healthy ingredients. I won’t buy Cheerios until they are GMO-free.”

We know that they got the message – they haven’t posted on their Facebook page in over a week. Cheerios finally responded by patronizing consumers and carving out a special comment section for “robust conversation”. So, they aren’t backing down from their stance supporting GMO ingredients and their promotion.

The heart of the matter surrounds consumer rage over big food companies’ deceptive health marketing, meanwhile, actively funding efforts to stop the labeling of GM foods – the paying consumers’ desire for greater transparency. It’s like someone smiling while flipping you the bird behind the back – or taking your money and watching you poison yourself. Profits over principles – and consumers won’t forgive this time.

Alisa Gravitz, CEO and president of Green America said:
The sheer volume of comments on Cheerios’ Facebook page raising concerns around genetically engineered ingredients is incredibly inspiring. GMO Inisde is credited with first stoking the comment-bomb. They also posted this vid by cerealfacts.org showing just how much genetically modified sugar is added when choosing Honey Nut Cheerios:

But some commenters still ask whether Cheerios themselves contained GMOs – mega YES. Regular Cheerios contain modified corn starch and sugar – most likely made from GM sugar beets. Other flavors contain corn syrup, corn, corn bran and canola oil – over 90% chance of GMO contamination there. Guess what else they contain among other harmful substances? Trisodium phosphate – a common and strong cleaning agent. Also a stain remover, degreaser and food additive considered by the FDA as GRAS (generally recognized as safe).

Everyone has an angel, a guardian who watches over us. We can’t know what form they’ll take: One day old man. Next day, little girl. But don’t let appearances fool you. They can be as fierce as any dragon. Yet they’re not here to fight our battles, but to whisper from our heart, reminding us it is us, it’s everyone of us who holds the power over the worlds we create. We can deny our angels exist, convince ourselves they can’t be real. But they show up anyway, at strange places, and at strange times. They can speak through any character we can imagine. They’ll shout through demons if they have to, daring us, challenging us to fight.

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Everyone has an angel, a guardian who watches over us. We can't know what form they'll take: One day old man. Next day, little girl. But don't let appearances fool you. They can be as fierce as any dragon. Yet they're not here to fight our battles, but to whisper from our heart, reminding us it is us, it's everyone of us who holds the power over the worlds we create. We can deny our angels exist, convince ourselves they can't be real. But they show up anyway, at strange places, and at strange times. They can speak through any character we can imagine. They'll shout through demons if they have to, daring us, challenging us to fight.

Street Art ~ El Mac
Words from Sucker Punch

If you were to cut open a chrysalis as the butterfly develops, you might expect to find a partly formed butterfly inside. But this isn’t the case. Inside is an unrecognizable “mush” – the gray protoplasm that will reconstruct itself and ultimately emerge as a butterfly. This ugly sticky stuff has all the elements necessary to create great beauty. It just takes time. We need to decide that it’s okay for us to be in this unsure, uncomfortable place. In fact, most of the time it’s exactly where we need to be. It is a necessary period of growth in the achievement of any significant, life-altering change. Step into the mush.

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Art by Michelle Carlslund
Text taken from the book ~ How We Choose to Be Happy by Rick Foster & Greg Hicks